Most of the twenty million Australians will have to purchase at least one custom printed item in their life time; for a special birthday or a wedding invitation, a birth or perhaps a funeral notice. Some will use a local printer, others will speak to a graphic designer to produce something unique, whilst others do it themselves.

The business requirements for printed material are of course much broader than the needs of individuals. Initially, at start up, you may just require a stationery set (business cards, letterheads, with compliments slips etc.), but as the business grows it is likely you will need more marketing in the form of print, such as brochures, catalogues, posters, banners, posters, etc...

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